why Frozen Dessert Brands Flourish in the Franchise Industry

The food service industry can raise many questions for franchisors, such as:

How do I maintain a quality product?

How can I make operations simple and efficient?

Where should I source ingredients?

With so many moving parts to creating a seamless guest experience, the dessert space can seem much more enticing for business owners. Dessert is not tied to a specific time of the day like other menu items, and frozen desserts offer even more flexibility as they maintain longer shelf life compared to other food types. The Frios franchise occupies a spot in this niche industry that is trending upward. Below are a few reasons frozen dessert brands like ours flourish in the franchise industry.

Frozen Dessert Market Size Rising

According to recent research, the U.S. frozen dessert market size was valued at $30.95 billion in 2021 and is expected to expand at a rate of 4.6% from 2022 to 2030. In addition to convenience playing a significant role in consumer decision-making, novelty flavors in the restaurant industry have also been on the rise. Frios offers a variety of unique signature flavors like Blueberry Cheesecake, Cotton Candy and Root Beer Float. Our seasonal pops are especially innovative and include hits like Strawberry Mojito, Peppermint White Mocha, and Sour Apple. Frios further caters to our consumer base by offering allergen-friendly, dye-free, and vegan options. With various choices offered to Frios fans, our brand is ready to grow with the ever-changing market demand.

Indulgence & Nostalgia

Covid pushed people to slow down and indulge in things they may have not previously allowed themselves. Sweet treats like ice cream and popsicles allowed people a moment of pause to appreciate the good things in life, something very near and dear to us at Frios. During this time, we moved to a fully mobile concept, and our Sweet Rides allowed us to reach even more communities. The pandemic proved that frozen dessert and ice cream franchises are still desired, even with health consciousness and seasonality peaks. The NDP Group, a research firm based in Chicago, examined seasonal ice cream purchasing habits and found that even in typically slower winter months, there was an increase in frozen dessert purchasing as people wanted a treat for their “stay-in” nights. With Frios’ pops, franchisees can spread those moments of joy and nostalgia to every community member at any time.

Minimal Inventory & No Kitchen

For Frios franchisees, popsicle ordering is done by demand, so your inventory never exceeds what you are able to sell. Restaurant franchises typically have to deal with hardware hassle when fryers, ovens and other machinery are required, but with a mobile dessert franchise like Frios, there is no food preparation necessary. Frios pops are pre-packaged items that are manufactured and shipped from our Happiness Headquarters in Mobile, Alabama. Frios franchisees only need a Sweet Ride truck, a freezer and the passion to work toward their business ownership goals.


Looking to join an affordable franchise within the frozen dessert sector? Fill out the Frios inquiry form to start the process, and a member of our franchise team will get in contact with you to discuss the next steps to becoming a Happiness Hustler.

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