Everybody loves a frozen treat that we call a pop (aka popsicles.)
As Happiness Hustlers, we sell happiness for a living. It’s that simple.
Enjoying a Frios pop is a moment of pause and sometimes brings on waves of nostalgia.
Complications from COVID-19 forced people to stay home, and also forced Frios to revolutionize their operating model and go fully mobile. Instead of people coming to find Frios, Frios brought happiness to the people by way of tie-dye Frios “Sweet Ride”. (Our version of an ice cream truck or a food truck.)
Mintel’s industry report shows the ice cream and frozen novelties (popsicles) industry overall experienced a 16.3%-dollar sales increase in 2020 as a result of increased at-home eating (and treating) resulting from COVID-19 quarantining, and it was no different for Frios Gourmet Pops franchisees either who experienced two of the franchise’s most profitable years to date. The numbers continue to grow and there’s no looking back.
This consumer re-engagement, paired with innovation from industry brands, is expected to contribute to steady movement in 2022 and beyond.