Our owner Cliff bought a frios franchise in 2018, and not even a year later, he purchased the ENTIRE company. Why?
Cliff was stuck in traffic. (Queue the worst traffic jam of your life, yea, this was that kind of traffic jam.)
He saw a Frios stand on the side of the road, and the MAGIC intervened.
(Do you believe in magic? We do!)
Cliff pulled off, walked up to the Frios stand to escape traffic for a minute, and took a bite of his future.
A Key Lime Pie Frios was chosen on this fateful day. It was Cliff’s first flavor, and it transported him to a beach in Florida and out of that crappy traffic. This is the power and magic of a Frios.
Cliff was so mesmerized he called his wife and told her, “we are buying a “Popsicle” company.” Randomly buying a dessert company could sound like a crazy statement. Still, Cliff wanted in because of the moment of HAPPINESS and MAGIC it delivered to him while being stuck in traffic. The company has grown from a brick-and-mortar shop to pivoting to survive in the middle of the pandemic of 2020 to tie-dye for food trucks or ice cream trucks.
As Cliff’s vision for Frios has evolved, the happiness it brings stays the same. We love rolling in our tie-dyed “Sweet Rides” to neighborhoods, events, and parties. We love to crash a good party and for sure bring the party too!
These frozen delights on a stick take you away. We have 76-year-olds and kids alike who get so excited to see our “ice cream truck” that we affectionately named it “The Sweet Ride.” We love these moments of joy, happiness, and dignity that we exchange daily with our guests. We love brain freezes, sticky fingers, and a little sugar rush; we know it comes with happiness, laughter, and a moment to SLOW THE HECK DOWN and look for the MAGIC every darn day.