Frios Franchise Family Spotlight

Frios Gourmet Pops Franchise Owners in Denton, Texas.

Franchising with Frios doesn’t just mean putting your business goals into action, it means joining a family of Happiness Hustlers that bring joy to our fans across the nation, one pop at a time. Our franchisees are an extension of our brand, exemplifying what it means to dream big and act even bigger. To celebrate our hard-working franchise owners, we want to recognize a few in our system that make the most out of our refreshing franchise opportunity.

The Birkheads in Tampa, Florida

Joe and Lisa Birkhead along with their two children, Joelisa and Joe, are the Happiness Hustlers behind a Frios Sweet Ride in Apollo Beach, Florida. After serving in the armed forces together for 16 years, Joe and Lisa were searching for a business prospect that would allow them to proudly retire from the military and spend more time with their kids. Along came the Frios franchise opportunity that allowed the husband-and-wife team to not only dedicate more time to their kids, but also to teach them interpersonal skills through their family-ran mobile business. What ultimately made the Birkheads choose Frios as their franchise fit? Joe explained that the Frios franchise “was one of the few to embody a core value of family—not only saying it, but showing it.” The Birkhead’s veteran-owned business puts their family-first approach into practice and we’re thrilled that our concept has enabled them to do so.

The Penns in Keller & Denton, Texas

Another husband-and-wife duo, Robert and Lauren Penn, serve up smiles and sticky fingers in the North Dallas-Fort Worth area. Lauren researched the Frios franchise after first tasting one of our pops while on a family vacation in Alabama. The flexibility of the business and quality product drew both her and her husband to sign on, and they’ve loved interacting with customers since they joined the Frios family in 2018. At that time the Penn’s opened a small shop with a drive-thru in Denton, which they lovingly call the “Frios Pop Shack.” They’ve grown beyond their beloved “pop shack” and become multi-unit owners with two vans, nelson carts, and wholesale accounts. To support their expansion, the Penns have brought on a team of people that are just as passionate as them. The couple’s daughters also enjoy being a part of the family business and with the addition of their mobile Sweet Ride, the Penn family is able to share even more tasty frozen treats with the Denton and Keller communities.

The Romingers in The Triad, North Carolina

Joining the Frios family in 2020, Caitlyn and Travis Rominger started making pop deliveries in their mobile Frios Gourmet Pops truck in February of 2021. Travis has been a self-employed business owner for over 20 years, while his daughter Caitlyn is a part-time elementary school music teacher. The father-daughter pair are active members of their community and when they’re not serving up smiles on a stick, they are attending church services and donating to local ministries. Caitlyn was especially inspired to join the Frios family after graduating college in 2021 because she wanted a meaningful business endeavor that she could make her own. With Travis guiding his daughter on business ownership practices and his wife maintaining bookkeeping, Caitlyn focuses on securing events and running the Sweet Ride. The Romingers are proud to create happiness and excitement with their business and are glad that the mobile franchise they chose allows them to have more family time.

All our franchise owners come from diverse backgrounds, but when they first meet Frios, they all have one thing in common: the desire to slow down, be their own boss, and have flexible work hours that allow for more time to be spent with their family members. If you’re interested in pursuing a concept that checks off all the boxes, Frios could be the simple franchise you’ve been searching for. Fill out our inquiry form to get started and a member of our franchise team will get in contact with you to discuss the next steps to becoming a Happiness Hustler.

Join a Sweet Franchise Built on Inclusivity & Flexibility

Finding the right franchise to invest in can be a big decision. To stand out from the competition, the Frios franchise opportunity offers partners a lower-cost initial investment, flexible mobile concept and a simple operations model. Most importantly, the Frios culture is built on genuine kindness, inclusivity and spreading joy, which is instilled in everything we do, from the leadership of our executive team to the communities we serve. All of these aspects are reasons why aspiring entrepreneurs from all backgrounds find their franchise fit with Frios.

Here are a few additional ways in which our frozen dessert franchise model offers a sweeter investment than the rest!


Selling Happiness on a Stick

The culture of Frios is one built on inclusion and empowerment. We aim to lift people up not only through the taste of our delicious pops, but through the experience our treats elicit. Remember the feeling of being a kid without a care in the world? Our Happiness Hustlers, the term we’ve coined for our franchise owners, sell that very feeling to community members across the country, spreading joy and happiness from their very own Frios Sweet Rides.


Making a Difference in U.S. Communities

Our mobile franchise owners take our mission to heart and give back to others, extending care and generosity to those who might need the extra support. Leesa Wolf, Happiness Hustler in the Fort Worth, Texas area continues to bring smiles to the communities she serves. Recently, Leesa spread happiness to graduate nursing students at Texas Wesleyan University. As a nurse herself, Leesa understands the long hours and hard work nursing students put into their studies, and was happy to provide a moment of pause in their busy day by offering up free Frios pops. Another franchise owner who recently paid it forward is Sonya Matthews. As one of our Georgia-based Happiness Hustlers, Sonya received sponsorship in honor of Juneteenth and was able to offer half-off pops, showcasing support of black-owned businesses.

Alongside our Happiness Hustlers, compassion and goodwill are values constantly upheld by our experienced leadership team. Frios President, Patti Rother, was recently recognized by Franchise Times for voicing the importance of brands implementing authentic inclusion initiatives into their workforce and supporting diversity, equity and inclusion through honest actions rather than performative measures.


Simplicity in Franchising

Along with our warmhearted approach, the Frios franchise opportunity is one of true simplicity. The only items our franchise owners need for our mobile popsicle truck business are pre-packaged pops that can be easily ordered and received within two days, a freezer and a truck. The mobility of our Sweet Rides and nelson carts make space for even more flexibility. Lauren and Robert Penn are Happiness Hustlers who transitioned to our fully mobile franchise model allowing them to serve at events onsite and bring the unique Frios experience to schools, nonprofits, games, birthday parties and more. After realizing profound success as Frios franchise owners, the Penns acquired additional Texas territories, serving Keller, Southlake, Roanoke, Argyle, Trophy Club and Westlake.


At Frios, we believe that everyone deserves to feel joy, nostalgia and happiness. We love what we do and aim to have our franchise owners love it too by providing a straightforward model that delivers results and a rewarding experience. If you are just as driven by compassion and entrepreneurship as we are, our mobile franchise opportunity could be right for you. Fill out our inquiry form to get started.