Why Frozen Dessert Brands Flourish in the Franchise Industry

Frios frozen dessert franchise

The food service industry can raise many questions for franchisors, such as:

How do I maintain a quality product?

How can I make operations simple and efficient?

Where should I source ingredients?

With so many moving parts to creating a seamless guest experience, the dessert space can seem much more enticing for business owners. Dessert is not tied to a specific time of the day like other menu items, and frozen desserts offer even more flexibility as they maintain longer shelf life compared to other food types. The Frios franchise occupies a spot in this niche industry that is trending upward. Below are a few reasons frozen dessert brands like ours flourish in the franchise industry.

Frozen Dessert Market Size Rising

According to recent research, the U.S. frozen dessert market size was valued at $30.95 billion in 2021 and is expected to expand at a rate of 4.6% from 2022 to 2030. In addition to convenience playing a significant role in consumer decision-making, novelty flavors in the restaurant industry have also been on the rise. Frios offers a variety of unique signature flavors like Blueberry Cheesecake, Cotton Candy and Root Beer Float. Our seasonal pops are especially innovative and include hits like Strawberry Mojito, Peppermint White Mocha, and Sour Apple. Frios further caters to our consumer base by offering allergen-friendly, dye-free, and vegan options. With various choices offered to Frios fans, our brand is ready to grow with the ever-changing market demand.

Indulgence & Nostalgia

Covid pushed people to slow down and indulge in things they may have not previously allowed themselves. Sweet treats like ice cream and popsicles allowed people a moment of pause to appreciate the good things in life, something very near and dear to us at Frios. During this time, we moved to a fully mobile concept, and our Sweet Rides allowed us to reach even more communities. The pandemic proved that frozen dessert and ice cream franchises are still desired, even with health consciousness and seasonality peaks. The NDP Group, a research firm based in Chicago, examined seasonal ice cream purchasing habits and found that even in typically slower winter months, there was an increase in frozen dessert purchasing as people wanted a treat for their “stay-in” nights. With Frios’ pops, franchisees can spread those moments of joy and nostalgia to every community member at any time.

Minimal Inventory & No Kitchen

For Frios franchisees, popsicle ordering is done by demand, so your inventory never exceeds what you are able to sell. Restaurant franchises typically have to deal with hardware hassle when fryers, ovens and other machinery are required, but with a mobile dessert franchise like Frios, there is no food preparation necessary. Frios pops are pre-packaged items that are manufactured and shipped from our Happiness Headquarters in Mobile, Alabama. Frios franchisees only need a Sweet Ride truck, a freezer and the passion to work toward their business ownership goals.


Looking to join an affordable franchise within the frozen dessert sector? Fill out the Frios inquiry form to start the process, and a member of our franchise team will get in contact with you to discuss the next steps to becoming a Happiness Hustler.

Frios Franchise Family Spotlight

Frios Gourmet Pops Franchise Owners in Denton, Texas.

Franchising with Frios doesn’t just mean putting your business goals into action, it means joining a family of Happiness Hustlers that bring joy to our fans across the nation, one pop at a time. Our franchisees are an extension of our brand, exemplifying what it means to dream big and act even bigger. To celebrate our hard-working franchise owners, we want to recognize a few in our system that make the most out of our refreshing franchise opportunity.

The Birkheads in Tampa, Florida

Joe and Lisa Birkhead along with their two children, Joelisa and Joe, are the Happiness Hustlers behind a Frios Sweet Ride in Apollo Beach, Florida. After serving in the armed forces together for 16 years, Joe and Lisa were searching for a business prospect that would allow them to proudly retire from the military and spend more time with their kids. Along came the Frios franchise opportunity that allowed the husband-and-wife team to not only dedicate more time to their kids, but also to teach them interpersonal skills through their family-ran mobile business. What ultimately made the Birkheads choose Frios as their franchise fit? Joe explained that the Frios franchise “was one of the few to embody a core value of family—not only saying it, but showing it.” The Birkhead’s veteran-owned business puts their family-first approach into practice and we’re thrilled that our concept has enabled them to do so.

The Penns in Keller & Denton, Texas

Another husband-and-wife duo, Robert and Lauren Penn, serve up smiles and sticky fingers in the North Dallas-Fort Worth area. Lauren researched the Frios franchise after first tasting one of our pops while on a family vacation in Alabama. The flexibility of the business and quality product drew both her and her husband to sign on, and they’ve loved interacting with customers since they joined the Frios family in 2018. At that time the Penn’s opened a small shop with a drive-thru in Denton, which they lovingly call the “Frios Pop Shack.” They’ve grown beyond their beloved “pop shack” and become multi-unit owners with two vans, nelson carts, and wholesale accounts. To support their expansion, the Penns have brought on a team of people that are just as passionate as them. The couple’s daughters also enjoy being a part of the family business and with the addition of their mobile Sweet Ride, the Penn family is able to share even more tasty frozen treats with the Denton and Keller communities.

The Romingers in The Triad, North Carolina

Joining the Frios family in 2020, Caitlyn and Travis Rominger started making pop deliveries in their mobile Frios Gourmet Pops truck in February of 2021. Travis has been a self-employed business owner for over 20 years, while his daughter Caitlyn is a part-time elementary school music teacher. The father-daughter pair are active members of their community and when they’re not serving up smiles on a stick, they are attending church services and donating to local ministries. Caitlyn was especially inspired to join the Frios family after graduating college in 2021 because she wanted a meaningful business endeavor that she could make her own. With Travis guiding his daughter on business ownership practices and his wife maintaining bookkeeping, Caitlyn focuses on securing events and running the Sweet Ride. The Romingers are proud to create happiness and excitement with their business and are glad that the mobile franchise they chose allows them to have more family time.

All our franchise owners come from diverse backgrounds, but when they first meet Frios, they all have one thing in common: the desire to slow down, be their own boss, and have flexible work hours that allow for more time to be spent with their family members. If you’re interested in pursuing a concept that checks off all the boxes, Frios could be the simple franchise you’ve been searching for. Fill out our inquiry form to get started and a member of our franchise team will get in contact with you to discuss the next steps to becoming a Happiness Hustler.