By Franchising Magazine USA
December 31, 2021
Rother will oversee the company’s operations, marketing, franchise development, and innovation while also leading the charge on initiatives around charity and diversity, values that have positioned frios as a profitable and fun business opportunity for investors of all backgrounds. Rother brings more than 15 years of franchise experience to her new role, including a background working in various sectors of the franchise industry with restaurant, pet care and fitness concepts.
“I believe whole-heartedly in frios. It is a refreshingly approachable franchise for the average person,” said Rother. “Candidates don’t need a million dollars to buy in, thanks to the low investment and mobile format. It’s a company that focuses on nostalgia, fun, and happiness; I’ve experienced this all first hand.”
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